Bezos-style working-backwards PR/FAQ

Official

Official · updated Nov 4, 2026 · v1.0.1

Writes or reviews an internal PR/FAQ before anything is built: a one-page press release from the customer's side, a so-what test, an FAQ with the hard questions, and what would stop it.

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When to use it

A product idea or feature is about to get people or budget
A team wants to build something and nobody has written down who it is for
Reviewing a PR/FAQ someone else wrote

What you give it

The idea and who it is for
What customers use today and what bothers them
Customer evidence: interviews, tickets, usage, lost deals
Constraints: budget, team, deadline, dependencies

What you get

An internal PR/FAQ: a one-page press release, a so-what verdict, customer and internal FAQs, a table of what would stop it, the evidence behind each customer claim, and a review plan.

Changelog

v1.0.1 · Nov 4, 2026 · Example output now opens with the attribution and not-affiliated lines, as the skill's own checks require.
v1.0.0 · Nov 4, 2026 · First release.

Sources

Related skills

Press release draft Drafts a news release with headline, dateline, a who/what/when/why lead, one quote, boilerplate and contact, and flags when it isn't news.
Decision memo Writes a short narrative decision memo: recommendation first, context, options with trade-offs, risks, and the ask with a decider and deadline.
PRD from messy notes Turns notes, Slack threads, and call notes into a PRD: problem with evidence, goals and non-goals, metrics, must/should/could requirements, and flagged gaps.
A/B test plan Writes an A/B test brief: hypothesis, primary and guardrail metrics, MDE, sample size and duration with the math, stop rules, and a decision rule set in advance.
Positioning statement (5 components) Drafts positioning from April Dunford's 5 components: alternatives, unique attributes, value, target customer and category, then a one-line statement.
Bezos-style one-way or two-way door check Sorts pending decisions into one-way and two-way doors, matches each to a careful or a quick process, and checks the information level, disagree and commit, and what needs escalating.

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