Bullseye channel plan
OfficialOfficial · updated Nov 4, 2026 · v1.0.0
Runs the Bullseye framework from Traction: one idea for each of 19 channels, three cheap parallel tests with success numbers, then focus on the channel that works.
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When to use it
- Early customers like it and you need a repeatable way to get more
- Marketing is spread across many channels
- A working channel stopped growing
What you give it
- Product, price and what a customer is worth
- Channels tried, with spend and results
- Budget and time for tests
What you get
A traction goal, an outer ring of 19 channel ideas, middle-ring tests with budgets and success numbers, a results table, the inner ring and a stop rule.
Changelog
- v1.0.0 · Nov 4, 2026 · First release.
Sources
- Gabriel Weinberg: The Bullseye Framework for Getting Traction (2015) (2026-11-04)
- Gabriel Weinberg (co-author of Traction) (2026-11-04)
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