Launch announcement copy set
OfficialOfficial · updated Nov 4, 2026 · v1.0.2
Writes a launch kit from one message house: blog intro, customer email, in-app message and social posts that say the same thing.
Sign up free to add this skill to your pod
You come back here after you sign in, and add it with one click.
When to use it
- A feature or product ships and customers or prospects should hear about it
- Launch copy from different people says different things
What you give it
- What shipped and who it's for
- Launch date, availability and price
- Proof such as a beta result
- Links to the feature and docs
What you get
A message house, a tier call, and matching blog, email, in-app and social copy with open items listed.
Changelog
- v1.0.2 · Nov 4, 2026 · Example: the third pillar uses a fact from the input (all paid plans, 12 May) instead of an unstated one.
- v1.0.1 · Nov 4, 2026 · Example: the LinkedIn post no longer mentions Sunday night, which the input never does.
- v1.0.0 · Nov 4, 2026 · First release.
Sources
- Use Product Launch Tiers to Allocate Launch Resources | Pragmatic Institute (2026-11-04)
- Craft Clear Messaging with the Message House Framework | Umbrex (2026-11-04)
Related skills
- Press release draft Drafts a news release with headline, dateline, a who/what/when/why lead, one quote, boilerplate and contact, and flags when it isn't news.
- Positioning statement (5 components) Drafts positioning from April Dunford's 5 components: alternatives, unique attributes, value, target customer and category, then a one-line statement.
- Release notes from merged changes Writes customer-facing release notes from merged PRs or tickets, grouped New, Improved, Fixed, benefit-first, plus an internal changelog.
- Marketing email review before send Checks a marketing email before send: subject and preheader, one CTA, mobile scan, links, merge-tag fallbacks and the footer.