Marketing claims check
OfficialOfficial · updated Nov 4, 2026 · v1.0.0
Checks marketing copy for risky claims: superlatives, competitor comparisons, testimonials, free offers, prices, and health or finance claims.
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When to use it
- Before a landing page, ad, or email campaign goes live
- Copy says "#1", "fastest", "guaranteed", "free", or names a competitor
What you give it
- The copy as it will appear
- Where it runs
- Proof you already have
What you get
A claims table with risk, proof needed, proof on hand, and safer lines, plus questions for counsel and a publish verdict.
Changelog
- v1.0.0 · Nov 4, 2026 · First release.
Sources
- FTC Policy Statement Regarding Advertising Substantiation (2026-11-04)
- FTC's Endorsement Guides: What People Are Asking (2026-11-04)
- 16 CFR § 251.1 - The guide (use of the word Free) (2026-11-04)
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