Mind position check
OfficialOfficial · updated Nov 4, 2026 · v1.0.0
Maps the brand ladder buyers hold for a category, picks a Ries and Trout strategy (first, against the leader, new category), and names the one word to own.
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When to use it
- A brand says many things and buyers remember none
- A challenger competes with a dominant leader
- Before extending a brand name or naming a product
What you give it
- The category in buyers' words
- Rivals buyers mention
- What the brand does better, with evidence
- Product lines under the same name
What you get
The category ladder with evidence, where the brand stands, the chosen strategy, the word to own, a name and line verdict, and the position with what to stop saying.
Changelog
- v1.0.0 · Nov 4, 2026 · First release.
Sources
- Wikipedia: Positioning (marketing) (2026-11-04)
- Wikipedia: Al Ries (2026-11-04)
Related skills
- Positioning statement (5 components) Drafts positioning from April Dunford's 5 components: alternatives, unique attributes, value, target customer and category, then a one-line statement.
- Brand voice guide and rewrite Extracts a voice guide from 3 to 5 sample texts (traits with do and don't pairs, a word list, mechanics) and rewrites a draft in it.
- Competitor battlecard Builds a one-page battlecard against one rival: when we win and lose, their strengths, landmine questions, what not to say, and an honest comparison.
- Landing page copy review Reviews landing page copy with 6 concrete tests (headline, so-what, opposite, proof, CTA, one job per section) and returns ranked line edits.