Purpose-first message
OfficialOfficial · updated Nov 4, 2026 · v1.0.0
Rewrites a pitch or about page to open with why, then how, then what, after Sinek's Golden Circle, with every claim tied to a decision the company made.
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When to use it
- A pitch or about page lists features
- Before hiring, a rebrand or a launch
- The team can't say why the company exists
What you give it
- The current message and where it's used
- The founding story
- Decisions that cost the company something
- What customers value
What you get
The current message sorted, why candidates with evidence, the chosen why, how and what, short and long messages, and a consistency check.
Changelog
- v1.0.0 · Nov 4, 2026 · First release.
Sources
- Simon Sinek: Start with Why (2026-11-04)
- Wikipedia: Start with Why (2026-11-04)
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